This is the end — Haven post mortem

Having set out with ambitious plans to enlighten and empower homeowners, we failed to execute the original vision for Haven and ultimately made the difficult decision to shut it down. I believe we underestimated the complexity of creating a consumer focused business and overestimated our ability to build such on a limited budget.

Nearly everyone has asked the question, “what would you have done differently.” While the answer is “everything,” here are a few of our lessons learned.

“The tragedy of this closing, for me, is that only now do I feel like I have the skills to have done what needed to be done.”
- Craig Sturgis, Co-founder and Head of Product

Money, money, money, money, moneeeeeyyy…

Can you hear me now?

If you build it, they [won’t] come

We spent nearly six months seemingly burrowed in a hole building a product and not talking to homeowners. We are smart people, hired a great team, and assumed we’d have product market fit out of the gate. Wrong. We had built an interest list of nearly 1,000 people in our targeted zip codes prior to launch, but should have done a lot more. There’s no reason we couldn’t have found ways to deliver actual value in ways that didn’t scale from the very beginning. Unfortunately, it wasn’t until after we launched that we started seeing what our customers actual pain was.

Seek clarity early

Solve *A* problem

No path to sustainability

Hindsight is a bitch

Onward.

About Jim Brown — Experienced Marketing and Sales Leader

After attaining the rank of Sergeant in only four years of service in the United States Marine Corps, I’ve spent my entire professional career in sales and marketing. I’ve had the fortune to consult companies like FedEx, 3M, Sears, Claire’s, ADT, HHGregg, Cummins, and Ingersoll Rand on how to increase their revenue on the internet.

Let’s connect on LinkedIn or Twitter.

Sales/marketing guy exploring new opportunities — Cyclist — Lover of buffalo wings — Unapologetic Conservative — Sergeant of Marines — Nickelback fan — #WeAreUK

Sales/marketing guy exploring new opportunities — Cyclist — Lover of buffalo wings — Unapologetic Conservative — Sergeant of Marines — Nickelback fan — #WeAreUK