When Mick Jagger Dont Have The Marketing Moves…

Marketing Gone Wrong - Why I’m no longer looking forward to my Live Mick Jagger concert tonight

Two months ago my wife and i were watching TV and an ad popped up for Mick Jagger’s Final Live tour. Within 15 minutes my wife went online, pulled out our credit card and spent $600 for two tickets to sit at row 14.

Mick Jagger’s final tour was coming to United Center and today is the day we get the privilege to see him live in Chi Town and pay $600 to sit close to the exit doors at the back of the venue.

Nevertheless he is a legend we really looking foward to it.

In the immortal words of Moroon 5 who does not want to see “Moves Like Jagger”

Then something changed inside of me.

A week ago i found out surfing online that this was not going to be his last concert. In all likelihood he could tour again.

In a split second i felt weird. I went from excitement to feeling a little duped. 

I could not explain it. Being a marketer i wanted to figure out why i felt this way.

Mick Jaggers’ concert is going to be epic. It always is. But i cant shake this feeling that i have been shortchanged in some way.

After reflecting on this I figured it out.

According to Robert Cialdini who wrote the bestselling book Influence, one of the weapons of influence to get people to take action is to demonstrate scarcity.

The promoters did a good job. Mick Jaggers final tour. Kinda like Michael Jacksons final tour. 

But then based on that scarcity I dropped $600 for seats I probably would not even spend $100. 

Now i feel really duped. This feels like buyers remorse.

Don’t get me wrong. My wife is a huge Jagger fan. I enjoy them. I tried everything to convince myself that this is the right decision. The concert is going to be awesome. It will be worth the experience.

Not matter what i tell myself i still cant get over the false scarcity feeling.

I leave in a few hours to the concert. To overcome my feelings i have set my expectations sky high.

I hope it will far exceed what i feel when the concert is over.

But going forward i cant help feel relucant to make the spur of the moment decisions.

I guess when marketing goes wrong customers feel a little reluctant to have faith and are skeptical.

I made one promise to remind myself of this every single day.

Our word in marketing is our bond. 

Without it in the long run you will have an unhappy customer and maybe a sinking ship.

I feel better writing this. Now i am off to the concert.