Agenda conflict in 101 words 51/101
When asked by a volatile agency Creative Director “Who do you work for? your clients or the agency?” I wisely kept my counsel.
An eager to please account management colleague led himself to instant slaughter by bellowing “my client!”
It was the early 90s, advertising agencies were preoccupied by building their own brand with distinctive house styles and rich creative reels in the pursuit of awards.
The world’s changed.
It’s now time for Agencies to ditch their own agendas and focus exclusively on their clients’ needs. As long as agencies obsess with their own brand they’re in conflict with their clients.