Blunt broadcast advertising in 101 words 47/101
Advertising expert says of the recent identical triplet Christmas campaigns from PC World, Lidl and Harvey Nicholls;
“it’s unfortunate. It’s bad luck these brands have chosen the same idea”
Two is a misfortune but three is careless.
In the ‘age of engagement’ advertisers have the opportunity and responsibility to engage in peer-to-peer conversation with their customers without resorting to late 20th Century broadcast brainwashing.
There will always be a place for Television but use it to communicate something remarkable and distinct to initiate or support dialogue. Failure to do so results in indistinct, generic and poorly branded propaganda.