Blunt broadcast advertising in 101 words 47/101

Advertising expert says of the recent identical triplet Christmas campaigns from PC World, Lidl and Harvey Nicholls;

“it’s unfortunate. It’s bad luck these brands have chosen the same idea”

Really?

Two is a misfortune but three is careless.

In the ‘age of engagement’ advertisers have the opportunity and responsibility to engage in peer-to-peer conversation with their customers without resorting to late 20th Century broadcast brainwashing.

There will always be a place for Television but use it to communicate something remarkable and distinct to initiate or support dialogue. Failure to do so results in indistinct, generic and poorly branded propaganda.

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