Do as I say, not as I do in 101 words 25/101
The most vocal proponents for change are often the least likely to embrace it.
Advertising agencies challenge and disrupt their clients’ business models but struggle to evolve their own. The Collaborative Economy is the business model du jour but few agencies are ready to share beyond hiring freelance in the guise of crowd sourcing.
As trained lateral thinkers it should not be beyond the creative industry to embrace the spirit of the age and pioneer new remuneration models that adequately reward the provision of business building ideas.
Fortune could well favour the talented and brave with rewards that exceed current margins.