If a job’s worth doing … in 101 words 59/101

Delegation, one of the great challenges of working life.

Managing others can be more time consuming than the benefit of having the extra pair of hands. This is also true of managing third party agencies where relationships are at an all time low.

Clients are frustrated by agencies “sucking the oxygen out of the room” whilst agents fear “we’re slipping further and further away from the top table discussion”. Another accepts “we no longer feel we get the whole picture”.

Time then for marketers in command of their ‘whole picture’ to take matters into their own hands and do it themselves.