“We have 3 Glasgow centres and will close 2, how do we migrate customers across the City?”
This entirely hypothetical pitch question was set to assess Britain’s biggest advertising agencies ability to ‘think’. We resisted the burning temptation to write ads and tackled this deceptively simple question head on.
Uncharacteristically we recommended a simple, logical, local direct marketing campaign. Our competitors presented advertising campaigns.
Victorious, our assignment was to deliver a national advertising campaign.
This was an unconventional but brilliant pitch brief, the request to solve a specific problem measured the most important quality of all — the ability to listen.