The ‘Gig economy’ 101 words 50/101

‘Our Fathers had one job, we’ll have six jobs and our children will have six at once’.

Welcome to the ‘Gig economy’ where employers hire the right person for the right job as required and employees have freedom to do what they do best more often.

The term ‘gig’ seems appropriate as content creators get to perform for a variety of clients at multiple venues whilst commissioning clients pay only for the performances they need.

This is a significant threat to all but the very best communication agencies now that the power to access creative talent is more accessible than ever.

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