How to Successfully Cold-Call Without Being a Pain in the Ass.

I’ve made over 72,000 cold calls in less than 12 months to finally cold call without interrupting.

Cold calling is literally worse than waiting in line for the DMV. It absolutely sucks. The truth is, it doesn’t account for much of a company’s revenue, but it is a necessary evil to start building momentum and generate leads.

In a study done by the Kenan Flagler Business School in North Carolina, 800 sales people said that cold calling doesn’t work over 90% of the time. It’s an obvious choice why so many salespeople shy away from the task of calling a random stranger, interrupting him or her in the middle of their day, to pitch them a product or service they never asked to see, especially from someone they never met.

The good news about cold-calling:

It still counts. In a study done by the Rain Group, 69% of buyers accepted a cold call from new salespeople in the past 12 months. Cold calling may not be as smooth…