Train your neural network with personal data in Gerwin

Aslandzhamaev
3 min readDec 28, 2023

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Forget the frustration of AI not recognizing your brand or products. Inform Gerwin with specifics, and it’ll tailor its learning to your content. This capability is thanks to Gerwin AI’s new feature, the knowledge base. Discover how this elevates personalized text and revolutionizes copywriting.

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Our text generation platform, launched in May 2022, has been criticized, with negative perceptions aimed generally at AI-generated content. It’s important to recognize that these critiques often stem from the content’s lack of freshness and local business insight rather than our service specifically.

Crafting generic content was a breeze for you, yet delving into the specifics proved torturous, often leading to discarding drafts. Writing about car-sharing was easy, but tailored pieces for specific companies were a struggle. Knowledge base https://gerwin.io/help/faq/knowledge

With our latest update, we’ve introduced a solution to permanently eliminate past issues for our users. Upload the necessary data, paying attention to specifics like your location, offered products, and their pricing. Any business can enter their details and generate daily relevant content suitable for social media, press releases, website content, and ad creation.

For the «VORON» car-sharing enterprise, the AI generates content specific to their services, not general car-sharing info. Their fleet includes the required vehicles, and their agenda incorporates the latest news and app updates. Meanwhile, «At Natalia’s» cafe advertises their Moscow-situated cinnamon buns at Pavletskaya and Zamoskvorechaya corner, priced at 233 rubles, with a discount on orders over 10 pieces.

Today, we’ve launched a beta tool with some limits. Yet, our team aims to expand this area as it appears to be the perfect fit for discerning users, tackling SEO and daily marketing needs.

Utilizing this tool is a breeze. Simply pick a source: text, file, Telegram channel, VK group, or website. Upload your info securely, then create texts with the «knowledge base» option active. For an easy guide, watch a brief 3-minute tutorial voiced by the familiar expert from the «Mood Workshop» channel, Alexander Krapinevich:

The narrative that AI could take over copywriting jobs is laughable. Yes, it’s happening, and quite effectively.

Market trends show a significant drop in SEO writing costs, while influencer or expert articles remain valued. Authentic content, personal impact, and audience reach keep their worth. Investing 30k to 100k rubles in posts, one may not realize that tools like Gervin or ChatGPT crafted most of the text.

Thus, I believe we must consider entirely different queries. For instance: «How shall we address the rapidly increasing rate of content publication?» or «What will the internet landscape look like in five years?» Please don’t suggest simply removing AI-generated text, images, and videos from Google’s search results. It may be hard to envision now, but trust me, with time, you’ll understand why.

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