Augmented RealityApps Break Traditional Way of Advertising

It is said that augmented reality apps in advertising have been a hotspot with its unique way of connecting the real-world and the internet generated information. In regard to the current over poured advertisement in our daily life, how to trigger users’ attraction shall be any company’s concern. AR used in this field has touched lots of consumers with its humanized and creative way. We have at hand cases to learn from on this aspect.

Currently Snapchat, a well-known photo SNS in USA, has gained worldwide attention for applying augmented reality apps to make big money. Snapchat has used AR technology to make it possible for its users to share filter photos. It means users could take photos with some Snapchat franchised visual characters or situations. One is the AR effect which makes the users look like rainbow falling from their mouth. The other one is taking photos with the popular cartoon character Snoopy. Snapchat is obviously satisfied with their combination with AR technology and now it’s seeking more opportunities by hiring talents from Microsoft Hololens.

In the fast food industry, McDonald’s has been cooperating with Brightkite which is a LBS company in the development of its coupons Services. With augmented reality app, it will be very easy for users to spot out the numbers of McDonald’s stores and its actual distance from him. By combination with Brightkite system, more specific details such as the photos and comments for each store can also be available. Thus users may get practical information for making a choice. Meanwhile another fast food leader KFC is also applying AR technology for promotion. In India, KFC has developed an interesting augmented reality app which enables users to scan Rupees to decide what one can get with this amount of money in its store. If one is interested in the food recommended, he can place the order by clicking the link inside or just refer to the reviews of other users.

As we can see from the above cases that augmented reality apps in advertising can not only add fun and interactivity to users, but can help make more overall decisions. Let’s expect more and more creative and funny ads combined with AR for different companies in the future.