#emailgeek. Stuffing marketing into analytics, design, coding, & psychology. Data nerd. Live in PGH, work at Highmark Health. All views expressed are my own.
There’s no ifs, ands, or buts. It’s not coding, copywriting, networking, the ability to pull together a marketing mix presentation in 20 minutes that…
This is Part 2 in my Testing Series. (Part 1)
Let’s start with a story — it may be familiar to some of you.
A few years ago, I was working at a very testing-heavy email marketing based startup. We tested everything. You name…
“A/B Testing is the sign of a good email marketer!”
“ABT — Always Be Testing!”
“If you’re not testing, you’re doing it wrong.”
Here’s the deal: