In the spirit of freedom and The Grateful Dead’s final concerts in Chicago over the July 4th holiday, this week I highlight one of the most brilliant and effective experiential marketing events that’s reach extends far beyond the experience on a variety of marcom and social media platforms. The Fare Thee Well Concert uses America’s Independence Holiday to build brand and fan loyalty, awareness, advocacy and ignite social impact.

Show your support

Clapping shows how much you appreciated Abbe Silverberg Sparks’s story.