Asparuh GeorgievinFictionDear Cultural Organizations, Re:Culture Starts NowAll you need to know on our initiative in support of the arts and the brand reinvention project we are giving awayJul 8, 2020Jul 8, 2020
Asparuh GeorgievinFictionCoronacrisis: How tech brands are helpingWe had a look at how Sofia and Berlin startups are addressing the impacts of Covid-19. Here’s what we foundApr 10, 2020Apr 10, 2020
Asparuh GeorgievinFictionNeues Bauhaus? Social change led by art, catalyzed by brandingArt is re-emerging as a force for social impact — here is how cultural institutions can redefine their brands to create positive change.Feb 20, 2020Feb 20, 2020
Asparuh GeorgievinFictionEnter Fiction: Why Brands Need to Go Beyond Only the FactsGame of Thrones, Harry Potter and Donald Trumps’ climate change-disputing tweets are just some of the biggest recent fictions that have…Jan 29, 2020Jan 29, 2020