The year 2020 is getting close! Everyone that is truly immersed in the world of marketing and new technology trends is contemplating what the new year has up its sleeve. In all likelihood, given that you are reading this — you are one of them. Let’s take a look at what the digital marketing world will be talking about in 2020.
- Content is the king but video content is the queen
Have you ever thought of investing in the development of your video marketing? If not, go ahead as this sector is booming. With a huge overload of information, concise and eye-catching video is way more alluring for an average user than a block of text. Given that users share video content of their favorite brands, and companies state that video content “sells”, it is definitely a bullseye for 2020.
If you worry that you don’t have enough know-how and you lack video content expertise, don’t worry. There are plenty of opportunities on the market either hiring a professional or just taking a helping hand from a freelancer. Take care of your queen and your company will take off, and stand out from the competition.
2. Personalization is key
Personalization is the key to success for your business. More than half of buyers state that personalization is important in their purchase journey.
What exactly should be considered when creating a bespoke product or service? Sending random products via newsletters with the customer’s name at the top just doesn’t cut it these days. To deliver a real-time, deeply personal experience to your customers you must get to know them better.
Special discounts for existing customers, convincing future customers to share more personal information and convincing your target audience that you care about them are all imperative to driving sales and customer loyalty.
3. Transfer to 5G networks to create superb virtual reality journeys
The tech market is nearing full saturation and only top-notch ideas give a competitive advantage. The leaders in the smartphone market know that 4G and LTE connections are great but are concentrating in providing it in a better, faster, and easier way than their competitors: say hello to 5G.
5G can give a completely different experience via virtual reality. VR driven by 5G networks allows businesses to develop exclusive products and improved user experience. Video talks in UltraHD, 3D or Hologram quality? VR holidays? Trying on virtual products? Fantasy is swiftly becoming reality.
4. E-commerce is booming in Asia
It’s probable that most people purchasing products from the Asian market has experienced longer waiting times for delivery due to extortionate shipping fees. Following shipping costs plunging over the past few years, Asia (particularly China) has become a force to be reckoned with when it comes to e-Commerce. Selling worldwide is no longer complicated and inaccessible.
The Asian market jumped on the concept of tailored websites for different global customers, offering e-Commerce sites in different languages and with user friendly design. 2020 will continue to watch the Asian e-Commerce market grow due to the development of comparable quality products with US and European manufacturers, good price to quality ratio and buzz marketing driving customers to buy based on recommendations.
5. Artificial Intelligence chat bots are about to become more useful and high class than ever before
Chat bots are cool, but only as cool as the information they provide. From a customer’s point of view, a chat bot is useful only if it offers something more than typing a question into a search feature. Today, most organizations have chat bots but only some of them are really high in quality. The pursuit for quality over quantity is definitely a trend for 2020.
That is why competitive advantage using artificial intelligence can only come about if you devise and develop your chat bot wisely. It needs to help your customer choose the product they need or instantly answer a question that is not in the FAQ. Get it right, and it will result in improved brand recognition and a stronger relationship with your customer.