In the whole story this sentence is what struck me as the saddest part, but at the same time it is a harsh an undeniable truth.

The whole thing reminded me of an article posted on a comedy website, though (I know, right?), about something called a monkeysphere. It could be somewhat related to the problem or totally unrelated, but I don’t want o be the final judge on that. Anyway, the article states, rather bluntly, that our tiny human brains can only hold meaningful, relevant conversations with a finite number of people — our “monkeysphere.”

I know it’s not entirely the point of your article, but whether or not the theory holds any water, I’m aware that one could easily counter with the fact that Hey! They’re digital marketers! They must have ways of getting around this monkeysphere thing without making the client feel like shit with these automated interactions. They could hire people whose job is to engage potential clients in genuine human conversations, for instance. That’s a good argument, and I hope they implement something like that in the near future.

Thing is, they take this age of “digital convenience” as a cue that they can, to an extent, take people for granted. Here’s an automated message for you, values customer! You never spent too much energy and time clicking on the Follow button anyway, so you will forgive us, right? While this makes sense on some level, it is never a pleasurable experience to be on the receiving end of a glorified voicemail prompt.

Good read. Thank you for sharing.