Beauty tech, French entrepreneurs ready to scale in the United States and China

France has a good reputation when it comes to Beauty. If classical brands like Dior, Chanel, Guerlain, just to name a few still lead the dance, new niche brands are ready to take the front-row.

Beauty Tech : French entrepreneurs could scale in the United States and China

France has a good reputation when it comes to Beauty. If classical brands like Dior, Chanel, Guerlain, just to name a few still lead the dance, new niche brands are ready to take the front-row.

Philippe Garnier, Grégoire Grandchamp, Candice Colin, Laurent Droin

On Oct 4, @TheBeautyTechParis led by Isabelle Rabier and Ilan Koskas organized the Meetup#2 hosted by Alven Capital in the heart of the French Silicon Valley. We were 60+ young entrepreneurs and VC talking about the advantage of being French in the tomorrow world.

Customized Beauty and Tech work side by side

Left : Lucile Battail and Morgan Acas, right : M.Acas

Morgan Acas who creates Romy Paris brings the lab to your bathroom with his Nespresso style device that can makes every morning and night just the dose of cream needed. This dose can be personalized depending on your skin, the season or your mood.

Distribution is the crux for any start-up to be successful

« Selling customized products in pharmacy or department stores is not easy. You have to be creative. We have developed videoconferencing with our customers to help them choose the right product » explains Battail.

In a near future, we can imagine the end of huge factories for automatized mini-factory able to produce customized products at a high scale.

VCs are not philanthropists !

Left : Camille Kriebitzsch, François Meteyer and Agathe Wautier. Right : A.Wautier, C.Kriebitzsch

VCs are not philanthropists. Meteyer invests between 1 and 10 millions € in each new project. He has already invested in Sézane or Birchbox. Tonight he warns young founders of the dangers of starting a new business. « Before we pay a cent, we check the community engagement, the turnover, the margin, the distribution, the profitability…) Not to forget, VCs want to make money. We help them with strategy, brand content, recruitment, equity strategy, network… and stimulate the ambition.

François Meteyer

VCs and big corporations, the new tandem ?

Going overseas is always a good idea

« When a brand is ready, it is interesting to help a start-up to go overseas where money and aggressiveness are » adds Kriebitzsch.

Start-ups must take advantage of Cross-Border Ecommerce to retain their community.

The French Touch is still a benefit

Philippe Garnier, Grégoire Grandchamp

At least, it helps to prepare the way to enter a new market. Besides a good story telling, a french start up must bring tradition and tech together. « Understanding Tech means, developing KPI, driving more followers » says now Philippe Garnier (Octoly, an influencers platform) who lives in New York.

Astrid Taupin, Héloïse Dubois

As everyone knows, China is a tremendous market for the Beauty industry. It is easy for the French to be successful in China with a good mix of social medias and Cross Border ECommerce. Besides developing brand awareness, each KOL sells on WeChat or other platforms. Grégoire GrandChamp (NextBeauty) imports and distributes emerging french beauty brands on the Chinese market. We help emerging French brands to work with the best influencers before going to TMall, the largest ECommerce marketplace in China. And that works ! Twitter @astridtaupin IG : @astridtaupincazenave)

Isabelle Rabier, Ilan Koskas

The next @BeautyTechParis will be held January 17, 2019 at #LaPiscine , 9 rue Christophe Colomb. 75008 Paris.

The BeautyTechcommunity.com is now 12 chapters around the world, with 150 speakers and 1500+ attendees. To know more about our next MeetUps in your country : http://meetu.ps/c/39XtM/w4m3m/a

Follow the BeautyTech community on @BeautyTechSF @BeautyTechparis

Many thanks to François Tancré (@eventpixr) for the amazing photos and Odile Roujol (@Odile_Roujol) for inspiring this beautiful event.

Beauty Editor — Beauty Advisor — Brand Content — Travel writer — Ex-Madame Figaro Beauty Editor — Contributor @elle_fr — Live between Biarritz, Paris and Hawaii

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