Startup Challenge, Week 4 — Startups are Hard

Photo by Andrej Lišakov on Unsplash. For some reason, Medium has recently taken a liking to removing my images from story imports. Not sure why.

Previously on the Startup Challenge:

• We decided that we would make a RedBubble store dedicated specifically to t-shirts called BDC (short for BOYS DONT CRY).
• We decided that our mission statement would be to make designs for shirts as opposed to the popular notion of making shirts for designs.
• We began to develop our marketing through a twitter account dedicated to BDC (@boysdontcryllc).
• We decided that we would launch at the end of the fourth week, though things are about to change…

Now, for the newest updates:

A Small Delay

As work continues on the t-shirt designs, I’ve begun to realize I might not quite hit the launch milestone we were planning on after all. In response to this, I’ve decided on three different things: a) I’m going the lower the number of shirts released in Season 1 from six to four, b) I’m going to release all the new shirts at once, and c) Season 1 will be delayed by at least one week.

My reasoning for these moves is this: first of all, I want the release to be based more on quality than quantity; this is especially true if more seasons are planned for the future. I definitely need some more time with some of these shirts to make sure the concepts translate…