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SilviaPodestà

SilviaPodestà

Creativity for the future we are scared of: speculative design is coming of age.

Future is the ultimate wicked problem, that contains so many unpredictable interdependencies and unknowns that it resists foresight, using…

Feb 24, 2020

data. Giorgia Lupi

Feb 24, 2020

SilviaPodestà
in
Creativity Matters

Advertising and the future

The era of direct branding has dawned and the intermediary role of advertising is under scrutiny. Our insights from the Interact…

Nov 3, 2018

Advertising and the future

Nov 3, 2018

SilviaPodestà
in
Creativity Matters

Sneak peek at Cosmofarma and Vitafoods 2017

Individual wellness, healthy ageing and superfoods poised to take centre stage in the healthcare industry.

Nov 3, 2018

Sneak peek at Cosmofarma and Vitafoods 2017

Nov 3, 2018

SilviaPodestà
in
Creativity Matters

Consumer trends in the food sector 2018 |

More user-centred strategies from producers in the food industry are likely to spark innovations as for formats, ingredient combinations…

Nov 3, 2018

Consumer trends in the food sector 2018 |

Nov 3, 2018

SilviaPodestà
in
Creativity Matters

Gamification as a marketing tool

In recent years, it’s become something of a hot topic — and with good reason: gamification of user experience opens up interesting…

Nov 3, 2018

Gamification as a marketing tool

Nov 3, 2018

SilviaPodestà
in
Creativity Matters

Search: paid or organic?

Users’ search patterns change constantly and abruptly. Here are some tips on how to invest and what are the safe bets for a profitable SEO…

Nov 3, 2018

Search: paid or organic?

Nov 3, 2018

SilviaPodestà
in
Creativity Matters

SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

From a business strategy standpoint, there are a pair of things worth noting. First of all, we are living in the era of a more empowered…

Feb 24, 2018

SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

Feb 24, 2018

SilviaPodestà

SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

From a business strategy standpoint, there are a pair of things worth noting. First of all, we are living in the era of a more empowered…

Feb 24, 2018

SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

Feb 24, 2018

SilviaPodestà
in
Creativity Matters

11 TRENDS TO SHAPE THE ADVERTISING INDUSTRY IN THE YEARS AHEAD

This year, the international appointment on digital advertising shed some light on the directions for change already in action in the…

Feb 24, 2018

11 TRENDS TO SHAPE THE ADVERTISING INDUSTRY IN THE YEARS AHEAD

Feb 24, 2018

SilviaPodestà
in
Creativity Matters

UX STRATEGY: THE FIVE STAR RECIPE OF YOUR DIGITAL PRODUCTS

In Levy’s vision, UX strategy is what bridges the gap between business strategy and the UX design of digital interfaces. A UX strategist…

Feb 24, 2018

UX STRATEGY: THE FIVE STAR RECIPE OF YOUR DIGITAL PRODUCTS

Feb 24, 2018

SilviaPodestà

SilviaPodestà

Strategic designer and design researcher. This is my diary on the interesting undercurrents and trends of our time. www.silviapodesta.com

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