SilviaPodestà – Medium

SilviaPodestà

Creativity for the future we are scared of: speculative design is coming of age.

Future is the ultimate wicked problem, that contains so many unpredictable interdependencies and unknowns that it resists foresight, using…

4 min readFeb 24, 2020

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data. Giorgia Lupi

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SilviaPodestà
in
Creativity Matters

Advertising and the future

The era of direct branding has dawned and the intermediary role of advertising is under scrutiny. Our insights from the Interact…

4 min readNov 3, 2018

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Advertising and the future

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SilviaPodestà
in
Creativity Matters

Sneak peek at Cosmofarma and Vitafoods 2017

Individual wellness, healthy ageing and superfoods poised to take centre stage in the healthcare industry.

3 min readNov 3, 2018

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Sneak peek at Cosmofarma and Vitafoods 2017

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SilviaPodestà
in
Creativity Matters

Consumer trends in the food sector 2018 |

More user-centred strategies from producers in the food industry are likely to spark innovations as for formats, ingredient combinations…

4 min readNov 3, 2018

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Consumer trends in the food sector 2018 |

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SilviaPodestà
in
Creativity Matters

Gamification as a marketing tool

In recent years, it’s become something of a hot topic — and with good reason: gamification of user experience opens up interesting…

3 min readNov 3, 2018

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Gamification as a marketing tool

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SilviaPodestà
in
Creativity Matters

Search: paid or organic?

Users’ search patterns change constantly and abruptly. Here are some tips on how to invest and what are the safe bets for a profitable SEO…

3 min readNov 3, 2018

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Search: paid or organic?

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SilviaPodestà
in
Creativity Matters

SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

From a business strategy standpoint, there are a pair of things worth noting. First of all, we are living in the era of a more empowered…

5 min readFeb 24, 2018

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SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

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SilviaPodestà

SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

From a business strategy standpoint, there are a pair of things worth noting. First of all, we are living in the era of a more empowered…

4 min readFeb 24, 2018

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SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

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SilviaPodestà
in
Creativity Matters

11 TRENDS TO SHAPE THE ADVERTISING INDUSTRY IN THE YEARS AHEAD

This year, the international appointment on digital advertising shed some light on the directions for change already in action in the…

7 min readFeb 24, 2018

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11 TRENDS TO SHAPE THE ADVERTISING INDUSTRY IN THE YEARS AHEAD

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SilviaPodestà
in
Creativity Matters

UX STRATEGY: THE FIVE STAR RECIPE OF YOUR DIGITAL PRODUCTS

In Levy’s vision, UX strategy is what bridges the gap between business strategy and the UX design of digital interfaces. A UX strategist…

4 min readFeb 24, 2018

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UX STRATEGY: THE FIVE STAR RECIPE OF YOUR DIGITAL PRODUCTS

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SilviaPodestà

SilviaPodestà

Strategic designer and design researcher. This is my diary on the interesting undercurrents and trends of our time. www.silviapodesta.com

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