Be truthful about your products, what they do, and especially what they can’t. It’s hard for a consumer not to trust you when you’re the first one to point out your flaws! When you admit your flaws, consumers know you’re being honest, and will reward you for it in the way of higher sales and more word of mouth marketing.
With just a company’s domain and a prospect’s email address, we could find nearly a dozen data points to personalize the message: next conference, conference trend and types, seniority and title, attendee type and more. Incorporating this new insight, we edited the template to add more than fifteen merge tags.
…hey will unconsciously harbor deep resentment from the pressure of other thought police to conform. These resentful marionettes handle the work of scapegoating those who choose to think for themselves. Be careful around them, because unexamined resentment and anger will always seek expression.