
… online storytelling have become so integral to a company's marketing plan that brands are seeking “user experience writers” to use a data-driven approach to copywriting. The same way you A/B test online ads, brands hire us…
… when they land on a webpage? What do you want them to know? What action do you want them to take? It’s like a digital grocery store. We guide the users to the dairy section so that they pass the bread and cereal on their way. If you have an important message to express or an action for people to take, don’t let visual desig…