Revenues for Google, Microsoft, and Apple. Credit:

Underestimating Apple

The iPhone
“We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”
— Ed Colligan, Ex-Palm CEO, in 2006.

The iPad
“It’s a nice reader, but there’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it.’”
— Bill Gates, 10 February 2010.

The rumored iCar
“They’d better think carefully if they want to get into the hard-core manufacturing. We take steel, raw steel, and turn it into car. They have no idea what they’re getting into if they get into that.”
Former GM CEO Dan Akerson, 2015.

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