The first weekend of Sundance 2017 just took over Park City, Utah. As usual, it was a blur of red carpet film premieres, parties, and celebrity gifting suites. There were many brand marketing opportunities for companies, but one celebrity event stood out as a promotional powerhouse: Debbie Durkin’s 10th annual Sundance EcoLuxe Lounge. Taking place at Blue Iguana on Main Street, EcoLuxe Lounge featured must-have gifts, an info booth for Shriners For Children Medical Center, a special Choices Recovery Media Center hosted by The Real Housewives of Orange County alum Gretchen Christine Rossi, and much more.
Debbie Durkin’s EcoLuxe Lounge was definitely the top spot for Sundance film stars and enthusiasts to network, learn about fab lifestyle brands, and enjoy tasty eats. At the special Choices Recovery Media Center, RHOC’s Gretchen Rossi told Sundance attendees about America’s growing problems with addiction and ways to help those who are struggling. Stars like Christina Milian and Jason Ritter also loved learning about Shriners For Children’s Medical Center, which is opening a new facility in Pasadena, CA, in July 2017. Shriners promoted how they help serve children, heal kids, give hope and change lives.
EcoLuxe Lounge also featured live performances by indie music artists, upbeat tunes by Vanderpump Rules star DJ Mike Shay of DAT DOPE GROUP, and delectable, modernized comfort food by Executive Chef Dean Hottle from Snake Creek Grille in Heber, Utah. The gift lounge attendees also went gaga over the non-GMO hot oatmeal bar provided Modern Oats, which featured RePurpose Compostables‘s plant-based flatware. For those in need of an energizing caffeine kick, Park City Coffee Roaster provided their fresh roasted coffee.
Sundance stars also flocked to EcoLuxe to have a drink and network with other influencers. Tito’s Vodka provided a tasty BLOODIES Bar featuring their gluten-free vodka and TSINGTAO‘s extraordinary beer. Utah’s top floral designer, Betsy Borden of Dancing Daisies Floral, also created a spectacular eco-mountain forest wall installation that provided the perfect photo backdrop for star attendees. VIP guests also loved CMFR Canada‘s high-fashion winter coats (presented by Canadian Olympian Mark Peros) and Barefoot ECO Outfitters‘ vintage-inspired, eco-chic mountain apparel.
At the lounge, Episcope also premiered their new global app that offers writers tools to get projects picked up (perfect for aspiring screenwriters). Licensed Utah physicians from WholeHealth Medical Group also administered hangover, altitude, and anti-aging IVs in a “Wellness Detox Spa” for those in need of replenishing from the previous night’s festivities. Select stars also walked away with high-end skincare essentials by SPA’lking About It Beauty Spa, as well as luxury resort stays at the ultra-private luxury 5-star Le Soleil d’Or Resort Cayman Brac — Cayman Islands. For their trip, Chariot Travelware pampered stars with their high quality luggage featuring unique, trendsetting designs.
The big name guests also raved about other charity and lifestyle brand sponsors in attendance, such as AutismFoundation.org, ColourPop Cosmetics, Anchor Almond Butter Toffee, and John Paul Pet Awapoochi Shampoo. In all, Debbie Durkin’s EcoLuxe Lounge definitely stole the spotlight at the 2017 Sundance Film Festival and helped increase brand awareness for all of the companies in attendance. The lounge also further strengthened Durkin’s reigning title as the queen of eco-friendly and chic gifting for the stars.
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