DISCOVER ESSENTIAL SKILLS FOR DIGITAL MARKETING.

T R Athul Krishna
1 min readNov 21, 2024

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EMAIL MARKETING : Email marketing is a type of digital marketing that sends promotional messages or newsletters to a list of subscribers via email. The purpose is to develop customer relationships, promote products or services, raise brand awareness, and eventually increase sales.

SOCIAL MEDIA MARKETING (SMM) : Social media marketing, sometimes referred to as digital marketing or e-marketing, is the process of using social media platforms — where people create social networks and exchange information — to enhance a business’s online visibility, boost sales, and improve website traffic

CONTENT MARKETING : Content marketing is a business strategy and process that targets and attracts a specific audience by using relevant and useful digital assets such as text, photos, and video.

DATA ANALYSIS : Data analysis is the process of systematically using statistical and/or logical approaches to explain and illustrate, condense and summarize, and assess data.

PAID ADVERTISING :Paid advertising is an internet advertising technique in which marketers bid in real-time auctions to show their adverts in slots on a certain platform or network.

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