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Artificial intelligence (AI) is one of the leading trends in technology, and it is increasingly becoming popular amongst marketers and sales professionals. It has become an essential tool for brands that aim to provide a hyper-personalized and exceptional customer experience.

AI-powered customer relationship management (CRM) and customer data platform (CDP) have brought AI to the enterprise at lower costs which wasn’t the case previously.

Understanding Artificial Intelligence

AI is a computer science field focused on creating machines that seem like they have human intelligence. The word “artificial” is used to describe their intelligence because humans create it, and it does not exist naturally.


Here are six ways for the win

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According to figures by eMarketer, digital marketing is now bigger than traditional marketing in the US. Interestingly, the sector would continue to occupy a large market share of ad spend worldwide. The growth will be attributed to the increased adoption of artificial intelligence and machine learning by digital marketers.

What is Artificial Intelligence?

In a nutshell, artificial intelligence (AI) is a technology that is meant to imitate human psychology and intelligence. It is a computer science field focused on creating machines that seem like they possess human intelligence. We call their intelligence “artificial” because humans create it, and it does not exist naturally.

A…


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The term ‘Artificial Intelligence’ or AI seems to drive the fear of God into many people. Many think AI will steal their jobs, whilst the more dramatic amongst us think that robots would soon outsmart humans and take over the world, which would be the end of all humankind.

Let me break it to you; nothing such is likely to happen anytime soon. The reality is that the more tedious marketing tasks are being offloaded to AI-powered machines. As a result, marketers can better focus their efforts and time on the creative aspects of marketing.

What is Artificial Intelligence?

In a nutshell, artificial intelligence…


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Artificial Intelligence (AI) has been around for years and is no longer an alien term now. AI has many applications across most industry verticals. This article would discuss its applications in marketing.

What is AI?

In simple words, artificial intelligence (AI) is a technology that is meant to imitate human psychology and intelligence. It is a computer science field focused on creating machines that seem like they possess human intelligence. We call these machines’ intelligence “artificial” because humans create it, and it does not exist naturally.

A popular subset of AI is machine learning (ML). ML algorithms are computer-implementable instructions that take data…


Here are 5 best examples for you

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Due to the newness of artificial intelligence, there is a tendency to think of it in a future sense: ten years from now, artificial intelligence would do this and would accomplish that. Such predictions may well prove correct; however, there is no need to look to the future to picture artificial intelligence in action.

Artificial intelligence (AI) is already proving its worth in business, helping marketing departments work smarter with more efficiency.

Understanding AI

AI is a computer science field focused on creating machines that seem like they have human intelligence. …


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As businesses across the world abruptly shut their doors to prevent coronavirus disease from the spread, entire industries sputtered to a halt in many countries. Retailers, coffee shops, restaurants, and bars — places where people used to gather remained empty for months.

While virtually all markets faced financial and operational challenges with COVID-19’s impact on daily life, some sectors proved that growth remains possible during times of crisis.

Although the coronavirus pandemic has greatly impacted business models, it did not diminish the impact artificial intelligence (AI) has on our lives and businesses.

At present, the digitally driven world we live…


Do you have your own fitness business? What challenges have you been facing because of the global pandemic? The coronavirus pandemic has greatly impacted almost all industries worldwide, and the fitness industry is no exception.

For many, exercising at a gym or studio wasn’t even an option in 2020. Therefore, many began exploring the at-home fitness options and found more comfort and convenience with one or a few of them. As a result, many do not plan to renew their gym membership even after the pandemic.

It is almost a year now since fitness businesses worldwide ventured into virtual fitness…


The current state of a global pandemic worldwide has posed quite a challenge for fitness studios. It has forced fitness business owners to close, reopen, and for some, close again.

No matter where your fitness business operates, your in-studio services have probably been impacted. If you have reopened, you might be facing restrictions on your way of operation. At many places, there are strict limits on the number of people allowed inside your studio at any given time. If you haven’t been fortunate to reopen, you cannot provide in-studio services at all.

The Rise of Digital Fitness

Digital fitness was already on the rise before…


If you are a fitness business owner by now, you must be well aware of what COVID-19 has brought to the fitness industry worldwide. Gyms and fitness studios have remained closed for a long time as governments imposed lockdowns and restrictions to prevent the disease from spreading.

Zero to Insignificant Revenue

As countrywide lockdown confined people to homes last year, gyms had received cancellation requests, a drop in sales, and package repurchases. With rentals and salaries to pay and no revenue to speak of, many gyms have shut down. …


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It has been a year since the spread of coronavirus disease caused a global pandemic and turned the entire world upside down. Businesses worldwide faced huge losses, and many had to change their ways of operation entirely.

One of the industries that are undergoing a revolution during this period is the fitness industry. To prevent the spread of disease, governments worldwide imposed lockdown. Therefore, gyms and fitness studios remained closed for a long time.

To survive, every business type moved online during this uncertain period, and the fitness businesses had no other choice either. …

Atif M.

CEO @ Inqline — inqline.com l AI Hub events l Hosting 30-hours data science hackathons l Philanthropist l World Traveler l Athlete

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