Atif RafiqSoftware isn’t just eating the world, it’s changing the places where you eatI had the pleasure of participating in Fortune’s Brainstorm TECH conference last week, and joining a very timely panel discussion on…5 min read·Jul 19, 2016----
Atif RafiqWhy Tapping Into Accelerators Is A Smart BetParticipation is an effective way to learn anything. And it explains a lot behind why a corporation like McDonald’s is tapping into an…3 min read·Jun 1, 2016----
Atif RafiqOur SXSW Story: Show, Tell, Learn.Sponsoring an event like SXSW is a big opportunity and commitment all rolled up in one.4 min read·Apr 7, 2016----
Atif RafiqMCDONALD’S IS BACK AT SXSW, AND SERVING UP ANOTHER STARTUP PITCH COMPETITIONMcDonald’s is heading back to Austin as a Super Sponsor of SXSW, and we’ve got some exciting things planned.2 min read·Feb 12, 2016----
Atif RafiqFrom Moonshots to Mainstream: Taking Stock of Innovation @CESWhat was new at CES 2016, you ask? Broadly speaking, nothing was terribly ‘new’..big categories defining the latest wave of consumer…3 min read·Jan 22, 2016----
Atif RafiqWhy I’m Backing New Story Charity To Crowd Source Homes(Note: this effort is something I’m involved with outside my responsibilities at McDonald’s)4 min read·Nov 19, 2015----
Atif RafiqIntroducing Hands Free at McDonald’sMcDonald’s serves 69 million customers around the world every day, and our reach enables us to deliver conveniences on a scale that no one…2 min read·May 28, 2015----
Atif RafiqMcDonald’s SXSW Recap: An Ideas Lead Approach to Redefining Consumer ExperienceWhy exactly is McDonald’s sponsoring at SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and…3 min read·May 22, 2015----
Atif RafiqOur Roots, and Our Future with MobilityDo you remember how people got around in the era before navigation, traffic and arrival times all easily accessible on our phones? How…3 min read·May 12, 2015----
Atif RafiqNow Serving: Your Favorite Food & Drink, On DemandWe are entering a world where you can expect to have any item, from any place brought directly to you on demand — and track where it is in…2 min read·May 4, 2015----
