Atif RafiqSoftware isn’t just eating the world, it’s changing the places where you eatI had the pleasure of participating in Fortune’s Brainstorm TECH conference last week, and joining a very timely panel discussion on…Jul 19, 2016Jul 19, 2016
Atif RafiqWhy Tapping Into Accelerators Is A Smart BetParticipation is an effective way to learn anything. And it explains a lot behind why a corporation like McDonald’s is tapping into an…Jun 1, 2016Jun 1, 2016
Atif RafiqOur SXSW Story: Show, Tell, Learn.Sponsoring an event like SXSW is a big opportunity and commitment all rolled up in one.Apr 7, 2016Apr 7, 2016
Atif RafiqMCDONALD’S IS BACK AT SXSW, AND SERVING UP ANOTHER STARTUP PITCH COMPETITIONMcDonald’s is heading back to Austin as a Super Sponsor of SXSW, and we’ve got some exciting things planned.Feb 12, 2016Feb 12, 2016
Atif RafiqFrom Moonshots to Mainstream: Taking Stock of Innovation @CESWhat was new at CES 2016, you ask? Broadly speaking, nothing was terribly ‘new’..big categories defining the latest wave of consumer…Jan 22, 2016Jan 22, 2016
Atif RafiqWhy I’m Backing New Story Charity To Crowd Source Homes(Note: this effort is something I’m involved with outside my responsibilities at McDonald’s)Nov 19, 2015Nov 19, 2015
Atif RafiqIntroducing Hands Free at McDonald’sMcDonald’s serves 69 million customers around the world every day, and our reach enables us to deliver conveniences on a scale that no one…May 28, 2015May 28, 2015
Atif RafiqMcDonald’s SXSW Recap: An Ideas Lead Approach to Redefining Consumer ExperienceWhy exactly is McDonald’s sponsoring at SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and…May 22, 2015May 22, 2015
Atif RafiqOur Roots, and Our Future with MobilityDo you remember how people got around in the era before navigation, traffic and arrival times all easily accessible on our phones? How…May 12, 2015May 12, 2015
Atif RafiqNow Serving: Your Favorite Food & Drink, On DemandWe are entering a world where you can expect to have any item, from any place brought directly to you on demand — and track where it is in…May 4, 2015May 4, 2015