…esearch phase to companies who don’t know better. I know this because we used to do it at AJ&Smart. It was part of our UX/Product Design package: 2–4 weeks of up-front user research. We interviewed people, we created personas, we made empathy maps… It’s not that we were trying to m…

User Research is Overrated
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Jonathan Courtney
Michael Wilson
Feb 23, 2017 · 1 min read

It looks like you’ve just misunderstood what up-front research is and you’ve been too rigid with the amount of time it needs.

Up front research could be done in a day if you fill in the gaps you are looking to fill. This doesn’t make it less useful.

It’s very unlikely you can design something people actually want to use if you haven’t first understood the job they’re trying to complete, how they’re currently trying to complete it and why it’s important to them.

    Michael Wilson

    Written by

    Michael Wilson

    A UX designer with a thirst for knowledge. Obsessed with UI and interaction design. Check http://d-scuss.co.uk/ and http://everydayinteractions.posterous.com/

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