The New Logo

The consolidated story of our new logo, which was created by ThinkWork Visual Communication by the way.

Jacob Javits Convention Center, NYC

Walking around the convention center, to what had seemed like endless aisles and rows, we were fortunate enough to encounter Thinkwork’s booth. The big ENTER TO WIN A FREE LOGO vertical banner caught our attention with that particular shade of orange that can’t help but catch your eye. All you had to do was drop your business card in the box. Sure enough, we figure why not as we brought a ton of business cards with us.

A few days later, Eric with ThinkWork called congratulating us on winning the drawing. We scheduled Eric’s visit to our facility so he can experience the culture and atmosphere first hand. Shortly after the first visit, he came back with 12 concepts for us to review and provide input. It took a while, but we narrowed it down to one. With our provided feedback they presented us with the final version.

Created By: ThinkWork Visual Communication

For comparison, here is the original concept created in-house.

Original Logo Created In-House
The whole experience was professional and productive; we highly recommend ThinkWork Visual Communication. We look forward to working with them again.

Besides Logo Design, ThinkWork offers Packaging Design Solutions, Marketing Strategy, Interactive Web Experiences, Print, and Branding services.

ThinkWork Visual Communication

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