Blockchain Advertising Project ‘Atlas Protocol’ Officially Launched in New York City
Atlas Protocol, a decentralized digital marketing protocol that is currently being developed on the Nebulas public blockchain, held its official launch on April 12th in New York City. Over 100 technology experts and investors gathered at the launch event.
Duran Liu, founder of Atlas Protocol, kicked off the event by introducing his vision for a blockchain-based digital marketing ecosystem. Duran mentioned that it is an interesting time to launch a decentralized digital marketing project because recently there is a lot of controversy around the use of consumer data by private internet companies. Only a few days before the launch event, Facebook’s CEO, Mark Zuckerberg, testified in a congressional hearing about data privacy and disinformation on the social network.
In its design, Atlas Protocol aims to solve these issues that the current centralized digital marketing giants have. In contrast to traditional digital marketing models, Atlas seeks to give full data ownership to users in a decentralized model. Being implemented on blockchain, the Atlas Protocol network will be fully transparent for users, publishers and advertisers, in contrast to the “black box” model in the current digital marketing world.
In addition, Cheng Li, CTO of Atlas Protocol, gave an overview of the project’s technical architecture. He mentioned that Atlas Protocol is the first application layer protocol based on Nebulas, a next generation public blockchain. Atlas Protocol will leverage a lot of existing features on Nebulas blockchain, especially the Nebulas Rank (NR) algorithm, which measures the impact of addresses, smart contracts, and decentralized applications (DApps) in the blockchain world. Cheng also explained the value circulation among advertisers, publishers, facilitators and end users.
Although just launched, Atlas Protocol is already gaining traction with leading mobile internet and blockchain companies. Dolphin browser, a web browser with over 200 million users, is collaborating with Atlas to build a decentralized advertising ecosystem, while the decentralized virtual gifting protocol, Gifto, supported by the popular live streaming platform Uplive, is also working with Atlas on user growth and monetization.
Key members of Atlas Protocol are:
· Duran Liu (Founder): Head of Nebulas Labs (labs.nebulas.io), former Senior Software Engineer at Google HQ where he lead multiple machine learning efforts, and former Senior Software Engineer at FreeWheel where he played a pivotal role in initiating the first-generation of mobile video advertising products.
· Cheng Li (Co-founder, CTO): Former Senior Software Engineer at Google NYC where he worked on Google Play quality and helped launched the Play Books audiobook service on Google Assistant, and the former Director of Engineering at FreeWheel NYC, wielding many years of experiences in building advertising systems for the Internet.
· Haoshuang Ji (Engineering Lead): Former Staff Engineer at video AI and analytics platform Conviva. Worked at the European Organization for Nuclear Research (CERN), where he was part of the team of scientists who discovered the Higgs boson (aka God Particle), culminating in a Nobel Prize in Physics in 2013.
· Rose Ren (Marketing & PR Director): Former Marketing Lead of Bodhi prediction market blockchain project, and former Investment Manager at cryptocurrency fund Continue Capital.