Artifishal is a film about people, rivers, and the fight for the future of wild fish and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature.
The Cube London,
Studio 5 -155 Commercial Street E16BJ (Shoreditch) London
For Yvon Chouinard, Patagonia’s founder and the film’s executive producer, the film offers a chance to highlight a classic folly. “Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” said Chouinard, “If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.”