There are two ways to make solid design decisions, but I’m going to start by telling you the wrong way, the way that too many companies use because it feels safer and easier. — There’s a way that’s guaranteed to crush the soul of every person in the project and result in unambitious, bland, ultimately forgettable products and increasingly lower standards within your team. That way is Consensus. “Consensus: “The process of abandoning all beliefs, principles, values, and policies in search of something in…