Atreyee LahiriMeasuring emotional impact in Customer Experiences: Balancing delight, joy, and functional needs.In today’s world of Customer Experience (CX), brands are constantly trying to stand out. Increasingly, one of the KPI’s or rather the “ask”…Sep 9Sep 9
Atreyee LahiriAugmented Independence (AI) : An era of empowered users.Technology feels like it’s happening to people rather than for them — is AI the transformative shift enabling individuals to reclaim…Jan 10Jan 10
Atreyee LahiriCrafting persuasive pitches; for AI, with AI.In the current digital landscape, clients across various industries are increasingly recognising the value of AI, and as a result…Oct 6, 2023Oct 6, 2023
Atreyee LahiriDesigning with Diversity: How Inclusion has Improved My Creativity and Empathy as a DesignerWhen I was growing up in the capital city of India, protected and oblivious of the world outside, the realisation of how diverse my country…May 2, 2023May 2, 2023