10 Proven Strategies That’ll Get You More Targeted Website Traffic
Guess how many sites compete for people’s attention spans on the internet every day.
Check out with attention-based web specialists, Chartbeat to understand why your audience’s attention is worth more than a click. Profound knowledge of how to effectively get the attention of your audience is a “key metric to online success.”
You have to understand:
What makes them listen
What Interests them
What makes or keeps them engaged, etc
Sometimes I’m perturbed by people who ignore the simple 80/20 content rule which states that:
But that won’t take your business so far, in terms of growth. Maintaining a profitable site that attracts traffic, or even drive sales requires the right skill-set, but when things don’t work out, it’s advisable for you to break the rules. This is exactly what AirBnB, LinkedIn and other innovative companies did. Similarly, your mindset should be tantamount to that of a creative disruptor.
Think you can’t adapt? Find someone who can…
According to Hubspot, companies that integrate blogs on their websites generate 97% more inbound links.
But if you’re not getting visitors on your site, how then do you expect to generate those links, or even attract traffic, or increase your site’s reach, or sales?
Of course, you can share your domain with someone so they can visit your website. But what happens if you don’t?
The answer is obvious. Nobody will know it exists. There’s an important reason why business blogging helps companies generate so much links.
Optimizing your site for the conversion of quality traffic is the marrow that drives growth for most online businesses. Without attracting targeted visits it’s impossible to convert qualified leads or even make sales.
The key here is learning how to attract the right visitors using long-tail search terms they use to find your site.
Don’t know how to do it or where to begin?
This post is a reliable resource that’ll walk you through proven strategies to get started. Read and absorb its divine “how to drive traffic marketing strategies”, and then act on the nuggets.
While you may have come across some of these strategies, kindly take note of each one of them. In all honesty, my approach is completely different from all the marketing advice that continues to imbue the web, causing a lot of disorientation.
Takeaway: You’ll learn 10 proven strategies that’ll continue to drive long-term traffic to your site.
Here’s what I’ll teach you:
10. Pay per click advertising
9. Free press publishing
8. Sticking to social media sites
7. Making a shift into other content types
6. Chasing keywords for seo
5. Same ol’ Guest blogging
4. Marketing Automation
3. Instant email traffic
2. Crafting promising headlines
1. Write interactive content
10. Pay Per Click Advertising
Pay attention to the prevailing wisdom and you’d think this one would be numero uno, but presumably, it appears at #10 on this list. What gives?
Well …pay attention:
Advertising for pay per click works. Many people are doing it. And they’re getting stunning results. It’s therefore imperative that you set up and optimize your sales funnel for precise targeting of keywords to drive qualified prospects to your site.
While you do, try to eliminate distractions on landing pages by focusing your visitors’ attention on the ultimate goal. You’ll get the best results by concentrating on one ONE goal per action. Also, using irresistible calls-to-action will make this goal easier and attainable.
Well, it’s one thing to drive organic visitors to your site, and entirely another thing to convert those visitors into quality leads or even customers.
If you finally decide to go for channels like Google Adwords pay per click advertising, or Facebook precise ad targeting, you should consider setting aside some budget, because it’s pricey. If properly executed the results of (PPC) will stun you.
9. Free Press Publishing
As stated above, advertising can be costly. Most of the time you might not have the financial muscle to afford it. Thinking of getting free press?
You’re thinking that a mention on a popular TV show will get you similar results and experience the shark tank product effect. Or even a radio interview, an article about your company in a magazine or a newspaper will cause a traffic influx.
Maybe, yes, getting free press can guarantee a traffic influx to your site, but it might not be the traffic you desire. Unless you accidentally find a spot on the front page of Forbes Magazine, where you’ll be smiling next to Oprah and the Queen! And obviously, that is hard to do.
For it to work you’ll have to focus all your energy into it.
In my view, free press publishing is worthwhile if you’re trying to become another Kardashian, or if you’re trying to seek national recognition as an industry authority.
But if this isn’t what you want, I’d advice you to focus on some of the other strategies first.
8. Sticking To Social Media Sites
Social networking sites like Facebook, Twitter, LinkedIn, and Google+ have hundreds of millions of people who are self-organized around various topics of interest. And, your presence on each one of them looks like the best strategy, right?
The answer is yes and no.
If you’re always publishing evergreen content regularly, social networks can rank as the best traffic driver in your stats. So, you’ll need to continuously engage your audience to drive quality social traffic, especially if your content has viral potential.
Problem is, you’ll be over stretching yourself. The only people who can effectively maintain active presence across all social media networks are social media growth geeks, or business owners with indispensable resources such as Hootsuite or Buffer app, that can entirely automate social media posts day and night.
Most of us don’t fall into any of the two inner circles. The smarter strategy though is, picking on 1 social channel where your target audience hangs out, and then invest your time and energy by focusing on how to do it right.
Having a purpose makes achieving your goals easier than you think, at least, going by what Gary Keller & Jay Papasan advice.
Adhering to best practices, coupled by the ability of your social accounts to autoshare content becomes easier when the right automation tools are used.
Your audience gets more delighted when you’re able to show up and engage them. An important factor here is to target relevant search terms, hashtags, and join groups on Facebook or LinkedIn.
7. Making a shift into Other Content Forms
Most website owners think they need to get involved in the production of all content forms. In most cases they want to own a blog, have a Youtube Channel, Podcast, write eBooks, Webinars, everything.
This isn’t right when you’re just starting out you know. You’ll be spreading yourself too thin. However, once you establish a target audience using one type of content, you can create content in different forms. This is not only effective but also a much smarter strategy.
The audience in each content type don’t crisscross as much as you’d think. The people who attend webinars about marketing and the people who read a marketing eBook consist of two relatively distinct audiences. Shifting into other content forms therefore expands your company’s reach, exposing you to an audience who’d otherwise never know of your existence.
A good example is entrepreneur Carol Amato. Her blog — Carolamato.com — has gained popularity over the years so she expanded into video by creating a YouTube Channel. The result? she been able to drive consistent targeted website traffic by expanding into other types of content, therefore, reaching more people long after publishing.
6. Chasing Keywords for SEO
Most people get SEO concepts and practices wrong.
Their thoughts are affixed to the technical aspect of SEO, and the seamless integration of long-tail keywords or link architecture used in content. Yes, I admit. They’re important factors. But, SEO experts like Neil Patel will definitely tell you why providing your site users with a smooth experience is a MUST if you want to increase your site’s visibility on search engines.
He’s even put together a results-driven SEO step by step guide for beginners for you to read. Forget about Matt Cutts. Just follow Neil’s advice and your site should be fine. You won’t have to fret too much over the algorithm changes made by Google.
Getting links from trusted sources is important, and this is what you need. If authority bloggers link back to your site, more visitors will click on the links and directed to your site, long after your content goes live.
For instance, a single link coming from a high authority site like Jon Morrow’s Boost Blog Traffic, comprising your target search terms, is infinitely more profitable than links coming from low authority sites (most of the links will result to useless traffic that won’t convert,) because the keywords choosen could be irrelevant and will do little to address their needs.
So, how do you find easy keywords to rank for (or get authority sites linking to you, for that matter)?
Simple: As much as you want your business site to rank for certain search terms on Google, in my opinion, you’ve got to stop chasing after keywords mainly for SEO traffic. Instead, focus on ranking long-tail keyword search terms that resonate with what your audience is looking for. Admittedly, this is one of the best seo marketing strategy you’ll find today.
By creating killer content time and again, you’ll set yourself apart from the competition. Your site might even experience the shark tank effect within a short period.
Just follow the best seo practices, everything else will fall in place.
Maybe, you should consider using Brian Dean’s White Hat SEO strategy and who knows? You could easily rank #1 on Google and attract a chunk of qualified traffic to your site.
Wouldn’t you want the same to happen on your site?
My guess? Yes…
5. Same ol’ Guest Blogging
If there’s one strategy that can have great impact in terms of traffic growth, that would be guest blogging. My take?
A Realtor who’s ultimate goal is to attract quality customers or prospects needs to understand how to drive traffic to a real estate website by writing guest posts on authority sites where your target audience converges.
So, why #5?
Well, it’s complicated.
While long-term effects of guest blogging are impressive, most folks will never follow rules. Guest posting skills are vital to convince top ranking authors to feature your business on their site.
You can with practice, training and time, but some of the other strategies here are much easier to implement.
Such as …
4. Automating Your Marketing
To drive traffic to your website hands-off, consider automation. Even though your marketing efforts are mostly needed to promote growth, it makes sense to understand that, the more you can find fulfillment in what you do the more you can contribute to your business.
Most of your time should be directed to where your passion lies, while the more complex processes run on automation.
This means you’ll need to implement indispensable automation tools to effectively run your business. You should be able to drives seamless targeted traffic minus your physical presence.
Some great marketing automations tools include Hubspot’s Free-trial marketing automation software or Act-On. There are many other tools but these two are the best marketing automation softwares for a small business website.
Give it a try. This is one of the easier traffic strategies to implement. You’ll even be stunned with how much targeted traffic it can bring you, hands-off.
3. Instant Email Traffic
What’s the easiest way to drive instant traffic?
Send email to your contacts.
Let’s assume you email a post with a link to your 2,500 contacts. 20%, or 500 of them, click on the link. Of those 500, half of them could share your post with their friends on various social media platforms, sending you another 100 visitors.
That’s 600 unique visitors you’ve sent to your site from one email. You can replicate this process as many times as you wish. What you have to do is maintain a schedule of publishing content twice a week or whichever frequency you choose. That’ll give you 1,200 visitors every week, instant traffic.
The faster you build email contacts, the more traffic you’ll direct to your website. This makes email traffic one of the best traffic strategies to guarantee you worthwhile results.
Building a segment of quality email leads is important: It’s traffic on demand.
It’s so important. Actually, increasing the size of your email contacts should be more of a priority than just driving traffic.
Don’t stick to conventions.
Set up a lead collection form on your site, pronto.
Give them a reason to take action. Find a way to lure your site visitors into thinking you’re the only person who can solve their needs, NOW!
Going by stats from a recent study, “82% of consumers say the number one factor that leads to a great customer service experience is having their issues resolved quickly.” This is exactly what you need to do with the contacts on your email list. Got it?
There’s a lot to learn about why resolving your audience’s pain points is important. It’s about expressing delight. Mark…… from Hubspot runs a Free class that teaches you about the 3 Pillars of Delight. He’ll teach you how to:
Innovate. Communicate. Educate.
Delighted customers have higher chances of spreading word about your business.
… customers who are delighted will become promoters of your business, and can help you attract more strangers to your business. — Mark Kilens
So, if you want to succeed, this is what you’ll need to do in 2016 and beyond.
When you implement this strategy the right way, you’ll sure get better results for your business. This includes driving continuous site traffic.
Remember to: set up a marketing funnel and go with list building as your first goal.
This effective-uncontested-growth-strategy will only work if implemented correctly.
2. Crafting Promising Headlines
If you’d increase your site’s traffic three-fold, in a mere 10 minutes, would you do it?
No brainer, right? Well, listen to this short advice:
Use other people’s headlines to inspire your creativity, by writing actionable titles that communicate a clear value proposition with your target audience. Make sure the search terms used are those that your audience ‘types’ in Google or other search engines. Avoid the temptation of copying what others have done.
It’s already been discussed, so it may not capture their audience.
Otherwise, any other attempts of crafting creative headlines that connect with your esteemed audience could prove futile. If done right, the headline hack will succeed most of the time.
Another advantage of this strategy is that, you can use Google’s powerful infrastructure to eliminate the competition through a hack process I call “Headlin-Go.”
Google is still the #1 driver of leads and sales? This is precisely why it’s important to ensure your resolute idea isn’t already on Google’s index.
This is exactly what you should do:
Advice #1: Head over to Google
Advice #2: Type your creative headline into the search box (if possible close with quotes to generate an exact result.)
Advice #3: Analyze results. If no match is present then it means there’s no competition and you can easily rank well in SERPs
This process will generate crazy ideas for you to write. Meaning, it’s highly probable that you’ll get mounds of traffic to your site.
Oh, don’t forget. This hack applies to all forms of content. It doesn’t matter whether you’re running webinars, podcasts, or publishing a Free eBook: what matters is that your titles should grab the attention of your audience in seconds. According to a study conducted by Microsoft, the attention-spans of Citizens in Canada has drastically reduced.
So, it’s important that your titles capture the attention of the people you’re trying to reach.
1. Writing Interactive Content
It’s not uncommon to see people writing interactive content that goes on to feature on high traffic blogs.
This strategy combines the best SEO practices and guest blogging, but you don’t have to build links for your site to rank well on SERPs. At best, you’ll be leveraging other people’s audiences that you can target.
Note: This is my best strategy so far, and this is why I have it at #1. In my most-humble-opinion, you’ll get more people who are interested in your offers.
With scalable goals set in place, it’s possible to generate more targeted leads to your site. Most of it will be of good quality.
Just in case you’re wondering how to achieve better results with this strategy, here’s my advice:
Advice #1: Research blogs in your industry with social influence
Advice #2: Go for the top ranking sites
Advice #3: Pitch and send your content
That’s it. Wait for them to respond (patience is required here.)
What’s so amazing about this strategy is that its bona fide. The key difference between this eclectic approach to writing content on high authority sites and writing content that has no purpose is very often thousands upon thousands of traffic, but it requires effort and the right skills.
Granted, the art of creating content interactively does take a while.
Whatever you do though, don’t underestimate your content. In my most-humble-unbiased-opinion, writing stellar content for your audience and getting it featured on high-traffic sites takes time, and you also need to have built loyal relationships, but it’s the fastest and easiest way to drive traffic in the long-term.
No strategy compares or even comes close.
But don’t take my word for it
You’ve got to try it.
My #1 strategy could drive the greatest impact, but don’t dwell solely on it. Include all the other strategies I’ve mentioned, and let the results do the talking.
The honest truth though is, it takes effort to create an informative piece of content like this one. I had a purpose. And that’s helping you avert content overload, so that you may have enough time to focus on important issues.
But, unless you put these strategies into practice, nothing will make sense to you. Taking immediate action ‘NOW’ is the best traffic marketing strategy that beats them all.
This is why I contemplated sneaking it at the end.
If you’re the type of person who’s always coming up with inexcusable reasons, then it’s demeaning. See, it could be the reason why your site or business is in its current state.
It may help if you just said to yourself “enough is enough,” and then get back to doing what you love.
Or else, things could get worse with every opportunity you take to procrastinate.
At the end of it all, you’ll blame nobody but yourself.
It’s not worth it.
There’s either the pain of discipline or the pain of regret.
What’s it going to be?
If you’ve enjoyed reading this post from start to finish, let me know what you think. Your friends will thank you for sharing this knowledge.
Don’t get hung up on…
See the social share buttons below?
Click on one ‘NOW’ to share this post with the world.
Did I leave any traffic strategy that has worked well for you?
Get my FREE Giveaway here.
Enock Machodi is a creative disruptor, marketing specialist & entrepreneur who is fixated by the complex, constantly changing, stratified landscape of Search Engine Optimization (SEO,) and inbound marketing. He helps marketing professionals, startup companies, and entrepreneurs reach their buyers, whenever they want, at the right time, right places, and in ways that are most relevant to them. Connect with him on Twitter or LinkedIn