Startup Killer #3814: The Expertise Fallacy
If you were going to start a bakery, how many of you would start by baking a millions loaves of Pumpernickel?
Now don’t get me wrong: I know that you just looooove Pumpernickel, and hey, who doesn’t? BreadCrunch said last week that Pumpernickel makes the world go ‘round!
OMG — www.pumpernickel.com is available!!!
STOP. Just STOP. Look, I know that you just looooove Pumpernickel, and hey — so do I — but that doesn’t mean the first step in starting a new business is doing the thing you love to do the most. Sorry to break your bagel.
The Expertise Fallacy: doing what you love to do is what you should do on day one.
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