The Dyson effect

Fast advice from James Dyson on hid SUCCESS

Auctus Grad

James Dyson (Inventor and Founder of the Dyson company)

1. Dyson on failure:

“The key to success is failure… Success is made of 99 per cent failure.”

2. Dyson on ‘teachings:

“We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous…”

3.Dyson on failure:

“Enjoy failure and learn from it. You can never learn from success.”

4.Dyson on problem-solving:

“You are just as likely to solve a problem by being unconventional and determined as by being brilliant.”

5. Dyson on learning:

“I learned that the moment you want to slow down is the moment you should accelerate.”

6. Dyson on being ‘knocked down:

“Everyone gets knocked back, no one rises smoothly to the top without hindrance. The ones who succeed are those who say, right, let’s give it another go.”

7.Dyson on business experiences:

“In business, you will be wrong, by and large, 50 per cent of the time. The trick is to recognise when you have gone wrong and correct the damage — not to worry, at the moment of making the decision, whether it is the right one.”

8. Dyson on ‘the art of fixing things:

“In order to fix [something], you need passionate anger about something that doesn’t work well.”


1. Logo Maker. 2017. 14 Quotes for Small Business from Inventor James Dyson — Logomaker Blog . [ONLINE] Available at: [Accessed 12 October 2017].

2. (IMAGE) AppleMagazine. 2017. Dyson to Help Double Smartphone Life? — AppleMagazine. [ONLINE] Available at: [Accessed 12 October 2017].

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