Aw 21 fashion market predictions
We finished working on the trend predictions for winter 21 and we are ready to share some of our observations. In the natural legacy of our AW 20 theme “ PURPOSE “, RE-PURPOSE is the theme we’re presenting for Autumn Winter 21.
Indeed, in the era of the RE, (recycle, reuse, reduce) Re-Purpose takes you to a sensorial wellness, where statement & diversity are integrated in design as a mass mattering concept. The message is “re-purposed” as well as the function of garment ; but this time with humor and femininity .
From this assessment we draw 5 key concepts which, style wise, can shove market codes:
CONSTRUCTIVE MESSAGE
POSI CIVICISM
WAISTE GRANDEUR
ELEMENTARY DECONSTRUCTION CONCEPT
MASS MATTERING
Let’s explore here 2 of them:
POSI CIVICISM
Statements are turning into a more civicism positioning willing to support the cause that contemporary gouvernements and way of living could threaten. In a contraction of Civicism and positivity, fashion is manifesting. There is a civic-mindeness momemtum which goes beyond “Body positive”. And somehow it brings an ultra positive strength.
WAISTE GRANDEUR
In the concept of blue & circular economy, waiste are rejuvenated, transformed in innovative new source, recycled, turned into piece of art… and offer new possibilities in design process. We can expect to go deeper in the innovation of fibers from citrus fruits & particularly orange’s peel, polyester, ocean collagen, spider yarn’s transformation or recycling.
References: WGSN ; EILLEN FISCHER
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