POPULAR PARANORMAL AND TRUE CRIME PODCAST, AND THAT’S WHY WE DRINK JOINS AUDIBOOM ORIGINALS NETWORK
New York, NY — December 20, 2018 — Audioboom and And That’s Why We Drink have expanded their partnership with an exclusive premium ad sales and promotional agreement to coincide with the podcast’s inclusion in the growing Audioboom Originals Network. Hosted by Christine Schiefer and Em Schulz, And That’s Why We Drink takes a humorous look at true crime, urban legends and paranormal phenomena with recent episodes covering the likes of serial killer Edward Paisnel (AKA The Beast of Jersey), the alien abduction of Travis Walton, and the haunted Yuma Territorial Prison in Arizona.
“And That’s Why We Drink wouldn’t be where it is today without Audioboom — and that’s no exaggeration,” said Christine Schiefer. “Audioboom saw something in us from the very start, when we were a new show with a fraction of the reach we have now. They worked alongside us to grow our brand and our content, so when the chance to join the Audioboom Originals Network was presented to us, we jumped on the opportunity. We feel so fortunate to be under the Audioboom umbrella alongside so many amazing creators, and can’t wait to see what the next few years hold!”
And That’s Why We Drink launched February 9, 2017 and has accrued over 28 million listens with an average of two million listens per month. New episodes are released weekly on Sunday with bonus episodes, featuring listener stories, released on the first of each month. A notable detail about the show is that over fifty percent of its listens over the past year have occurred via Spotify.
“We’re delighted that And That’s Why We Drink has chosen to join the Audioboom Originals Network, and excited at the dynamic opportunities this brings,” said Audioboom COO, Stuart Last. “Audioboom is already lining up live reads and sponsorships with advertisers eager to promote their brands with one of the biggest podcasts of the past year.”
Audioboom is a global podcasting platform that consolidates the business of on-demand audio, making content accessible, wide-reaching and profitable for podcasters, advertisers and brands. Audioboom operates internationally, with operations across North America, Europe, Asia and Australia, and addresses the issue of disparate podcast services by putting all of the pieces of the puzzle together under one umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 14,000 content channels, with key partners including A+E Networks (US), An Acquired Taste (US), Associated Press (US), Astonishing Legends (US), Casefile True Crime (AUS), Chrisley Confessions(US), Edith Bowman (UK), F1:Beyond The Grid (UK), George Ezra & Friends(UK), Heston Blumenthal (UK), Jonathan Ross (UK), Moneycontrol Podcast(India), No Such Thing As A Fish (UK), Red FM (India), The Cycling Podcast(UK), The Totally Football Show (UK), The True Geordie Podcast (UK) and Undisclosed (US).
Original content produced by Audioboom includes Almost Smart with Vinny (US), And That’s Why We Drink (US), Ctrl Alt Win Podcast (India), Deliberations (US), I Almost Knew That (India), It’s Happening with Snooki & Joey (US), Mafia (US), The 45th (US), The Narrow Caves (US), The Psychology Behind with Dr Linda Papadopoulos (UK) and The Russell Brand Podcast (UK).
The platform receives over 60 million listens per month and allows partners to share their content via Apple Podcasts, BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own websites and mobile apps.
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