This Is How Middle Eastern Retailers Can Keep Up With M-commerce
Retail growth rates in the UAE in recent years were far from the remarkable increases seen a decade ago. The Middle East has become one of the fastest-growing e-commerce markets in the entire globe.
The Middle East has one of the youngest populations in the world. According to a recent survey, 28% of the total population in the Middle East ages are between the 15 and 29 years. the Middle East is poised for an e-commerce boom.
The main growth drivers In Middle East is high rates of Internet connectivity among the population, However, In Middle East M-commerce is more dominant than e-commerce and it is soon going to take on most of the retail industry.
The reasons of eCommerce Mobile Apps boost is some key factors that will help your E-commerce business growth.
1. Shop On The Go: Mobile App development has definitely proven to be better over the years in the Middle East. M-commerce makes Online Shopping Much easy and more convenient for people to shop on the go. Whether you are at your office or traveling back from work, nothing can stop you from shopping Online if you have latest m-commerce shopping app downloaded on your smartphone.
2. Attractive pricing: Do you Know ? 4 out of 10 online shoppers search for discount coupons before initiating an Online purchase for something. And m-commerce able to provide products at a better price as compared to a physical store. because num of cost is cut if you invest in eCommerce application development. Like, the maintenance of a retail outlet and the salary of the employees working there.
3. Optimization: Mobile app help you to increased usage rates of apps over websites, and provide better conversion rates. Because Mobile apps allow the user to customize the app according to their needs like filtering a user’s search according to their geographical location, past purchases and wish lists.
4. Online food services: According to KPMG’s annual food and beverage report 2016 found that 3/4 people in the UAE order a takeaway or have food delivered at least once a week, using their mobile apps.
