Strategies For App Discoverability — Indexing Your App in Google Search Results
Did you know that:
- There are more than 1 million apps in the Google Play.
2. And there is an average of 36 mobile apps installed on any phone and 3/4 of the apps are rarely used.
There are so much noise and clutter in the App Store and on a mobile users’ phone. What are the strategies a marketer or app developer can leverage to get your apps discovered, installed and also drive re-engagement.
App Indexing for SERP
Google has recently introduced App Indexing in the Google I/O 2015. It means that mobile users can discover your app through Google Search.
Benefits:
1.Drive App Installs ( For Android Apps Only)
If a mobile user search for content related to your app; in search results the mobile user will see your Android app in the search results. This helps in app discoverability and mobile users will find it relevant since they are actively looking for the solution based on keywords searched. And they discover your mobile app outside the Google Play Store.
Indexing your App Drives App Install Via Google Search Results
2. Drive Repeat Visits (For Android and IOS)
When mobile users have your app installed on their mobile device, when they search for content this is found on your app via Google Search. Search results can link mobile users directly to the content on Google Search Results.
Indexing your App Drives Repeat Visits Via Google Search Results
3. Query Auto- Completion on Your App ( Android Only)
Google has developed an App Indexing API to enable query auto-completion on the Google App. For example if a mobile user search on Google, he/ she will enjoy auto-completion of their search query i.e. see your appear appear in the auto-completion drop-down. This drives re-engagement to your app through automatic query completions.
Indexing API to enable query autocompletion for your Android app, so that the Google App can drive re-engagement to your app through automatic query completions. This means that a mobile user who types a query into the Google App will see your app appear in the autocompletion drop-down when that query matches content in your app.
Check out App Indexing video by +Jarek Wilkiewicz to ensure your app is indexed to drive installs and re-engagement.
Audrey Ang is a Digital Marketer. She has worked on brands like eBay, Dell, Intel, Xian Janssen Pharmaceuticals, Disney Channel and CNN. She is also a co-founder of 2 tech startups in Bangkok and Singapore. Audrey can be contacted via Linkedin: https://sg.linkedin.com/in/audreyang and audreyang2011@gmail.com
Photo & Content Credit: Google
