Apple, it seems, is angling for the ‘amateur creative’ and isn’t interested in anything else anymore. It wants the market that sits in coffee shops with its brand and only buys Apple, but doesn’t mind so much if the core demographic disappears. Maybe that’s OK — there’s probably good money in it — but it’s a real shame.
They seem to hold a precious paradox at the center of their work — on the one hand, newbies have to acknowledge how much they don’t know and cultivate a tremendous amount of patience and curiosity. On the other, they have to hold on to their beginner’s mind that leads them to ask the best kinds of questions and all that fresh energy for change, which veterans so desperately need. They are people working on the least “sexy” issues imaginable: ending homelessness, giving more people access to credit, making governments work better.