Everything to Know about SharePoint Branding

Most of the time, intranets and portals are the focus of SharePoint branding, which goes beyond merely enhancing a solution’s visual appeal. According to our customers’ response, customising their SharePoint external site with a logo and colour scheme helped them establish brand recognition among clients, partners, and suppliers. With regard to intranets, SharePoint branding allowed businesses to promote intranet usage, foster a sense of community, and boost employee loyalty.
So, is the option between branding and not branding obvious when it comes to SharePoint?

SharePoint Branding Dilemma

On the subject of SharePoint branding, IT experts have differing opinions. Some of them believe that, if done properly, there is no issue. By appropriately, they imply that skilled SharePoint developers carry out branding to the level necessary to fulfil a business’s goals and in accordance with best practices for SharePoint branding. Others, including Microsoft MVPs for SharePoint, advise avoiding branding and keeping the platform basic to prevent potential performance problems.

Pros of SharePoint branding

• Unique Style: SharePoint branding aids in setting a business apart from competitors. Additionally, by removing any references to the platform itself on an intranet or a portal, which has become a common demand among users of SharePoint solutions, SharePoint customisation maintains the consistency of the company’s brand related to SharePoint consultants.
• Encouraging Corporate Culture: A well-branded SharePoint intranet raises staff morale and spreads the company’s mission and values. The sense of community is enhanced when an organization’s intranet is consistent with its brand. It’s especially important for multinational corporations since workers in remote places could feel alone.
• More user acceptance: By streamlining a navigation tab, SharePoint branding may result in useful UI and UX enhancements that make an intranet or portal more user-friendly.
• High ROI: A SharePoint solution’s branding attracts users and promotes widespread use. Thus, the ROI of the solution rises as staff productivity, and general corporate efficiency is enhanced.

SharePoint Branding includes but not limited to:

• Master Pages design from scratch.
• CSS Frameworks like SASS and LESS.
• Responsive sites using frameworks like Bootstrap.
• Page Layouts.
• Navigation
• Content by Search Navigation.
• JavaScript libraries like JQuery, Knockout, Angular.
• XSLT customization for Web Parts and data “roll-ups”.
• Custom Navigation based on Taxonomy.
• Interactive wireframes.
• Complete Branding and UI requirements gathering sessions.
• Create highly reusable custom SharePoint UI controls using JavaScript or C#.
• Target your site to several device platforms and not just Desktops.

Bottom Line

To manage the SharePoint branding, it is necessary to deal with the basic branding related to the basic terms of shares related to the technology. Connect with Aufait Technologies to know more!

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