Augie Ray

Global Voice of Customer Director at F100 FinServ company. Former social media leader at USAA & Forrester. Pianist. Fan of Walt Disney & Frank Lloyd Wright.

Most recommended

Chipotle Scarecrow: Pure Imagination or Pure Manipulation?

Despite the Sharp “Funny or Die” Response, Chipotle Does What a Brand Should In the Digital and Social Era

Augie Ray3 min read

United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle

Revisiting “United Breaks Guitars,” Reconsidering WOM and Remedying a United Customer Issue

Augie Ray10 min read

Facebook, WhatsApp and the Social Bubble Bandwagon

All that hype around Facebook’s WhatsApp acquisition foretell of dark times ahead for the Social Business Industry

Augie Ray9 min read

Time for Marketing to Turn Over the Keys to the Company Social Media Accounts

Three Reasons the Marketing Department Will Give Up On Earned Media in 2014

Augie Ray13 min read

Recommended by Augie Ray

Change is hard — really hard

Saying Goodbye to San Francisco

Marcus Nelson5 min read