With the proliferation of augmented reality (AR) and virtual reality (VR) in the world, these real time rendering technologies which were used mainly in video games, are now being used for a myriad of applications. The word rendering refers to the process of generating an image from a 3D model. Behind the scenes, it is a complex calculation made by a computer.

In contrast to a video or a static image, a real time rendering allows the user to explore their digital surroundings as if the item is really in front of them before their eyes. …

©Augmented Island Studios

Every article I’ve read defining ‘what is AR/Augmented Reality,’ puts a fine point on the mobile app’s technology but ignores its incredible marketing and branding capabilities. It makes sense. Who isn’t curious about an application that manipulates user environments by overlaying augmented elements onto it? It’s amazing. However, as an entrepreneur, I’m also aware that AR is a new paradigm shifting playground for brand activation. So then, how can augmented reality help your company achieve digital marketing success? Here are some of the best reasons AR shines as a marketing tool.

Stand Out From the Crowd

The AR industry is…

Augmented Island Studios

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