August SevernMaximize Marketing with Lookalike Modeling: Comprehensive GuideWhat is Lookalike Modeling and How Does It Work?Apr 22Apr 22
August SevernMastering Data Strategy: A Three-Part Video GuidePreviously posted: https://capitoldataanalytics.com/mastering-data-strategy/Mar 4Mar 4
August SevernBeyond Basic Books: How Tableau Dashboards Enhance QuickBooks DataOriginally Published: https://capitoldataanalytics.com/how-tableau-dashboards-enhance-quickbooks-data/Feb 21Feb 21
August SevernRethinking Automation Beyond Excel For Effective ReportingMicrosoft Excel has been the go-to tool for reporting. Is it still the best tool?Feb 5Feb 5
August SevernPropensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)Propensity models are a broad group of models that are prolific in marketing analytics. These models provide the backbone of a predictive…Sep 18, 2023Sep 18, 2023
August SevernThe Data Compass: Navigating Success with Strategic Reporting and KPI MasteryReporting is often the most overlooked piece of data analytics. However, reporting is the key cog in the data analytics that lets you do…Aug 23, 2023Aug 23, 2023
August SevernDecoding Customer Actions With Propensity ModWouldn’t it be great to have a crystal ball that told you what your customers were thinking? The elusive quest to comprehend the minds of…Jul 28, 2023Jul 28, 2023
August SevernData Strategy Roadmap: Prioritizing ProjectsData strategy is a data collection initiative that defines the goals of your business and the projects needed to meet those goals. As a…May 12, 2023May 12, 2023
August SevernWhat is Data Strategy? The Key to SuccessData Strategy is single handedly the most important piece to driving organizational value from data analytics.May 3, 2023May 3, 2023