Why do you need endorsements and recommendations on LinkedIn?

Augusto Chiaravalloti

Users often overlook LinkedIn endorsements and recommendations. We don’t bother asking for them nor giving them.

And that is a huge mistake.

They have critical importance both for on-platform SEO and for social proof.

Why?

Because, on one side, they show your skills and expertise and how competent you are according to your connections and, on the other, they help your prospects finding you.

How?

Imagine that you are looking to upgrade your sales game by hiring social selling consultants, who do you think is more skilled, somebody who has been endorsed one time for social selling or somebody who has received more than 99 endorsements?

We both know you would choose the second one.

So it’s in the best interest of LinkedIn to make you find first a profile that, most probably, would satisfy your criteria. Because if you were unsatisfied you wouldn’t use their platform again. That’s why their search algorithm takes into consideration the endorsements.

Recommendations, on the other hand, are not as prominent for SEO but they are utterly crucial for social proof.

Let’s go back to the previous example: who would you hire as a social selling consultant? Somebody who has no recommendations, or somebody who has been recommended several times by other people who had the same need as you?

Again, the choice would fall on the second profile.

Why?

Because according to Dr. Robert Cialdini “Usually, when a lot of people are doing something, it is the right thing to do” and when people are uncertain of what they should do “[…], people are especially likely to follow the lead of others there”.

This principle applies to many other occasions but, in our case, if many people have chosen a specific person to help them, there must be a reason.

At least, this is what we, biasedly, think.

Now that we have understood the importance of both endorsements and recommendations, how do we get them?

Some people take the easy road. They buy them.

Do not tell me that you are shocked about it.

There are many services out there that, for a small sum, will sell you both.

Using such services could bring you more harm than good because, most of the time, the profiles used to perform this kind of services are quite obviously fake and easy to spot.

So what do you think would happen to your reputation if a prospective client finds out that even one review is fake?

You got it.

You lose the deal.

By using a fake review, you broke the trust between you and the person on the other side of the screen. You lost a client even before having the chance to talk to her/him.

What you should do, instead, is reaching out to your clients and colleagues, present and past, and ask them to give you an endorsement and a recommendation if they want.

By doing so, you will have a genuine proof of your worth and, in case prospects would want to double check your reference by reaching out to them, you will have a true advocate for your service.

I know, it’s not easy.

It will take time and effort to accumulate a substantial number of them, but Rome wasn’t built in one day.

So go and start reaching out to your clients and colleagues.

If you need inspiration for a compelling message, Stent feature can help you!

Augusto Chiaravalloti

Written by

Content Marketing Specialist | Founder | Copywriter | Storyteller | UX Designer | Editor | Cat Lover

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade