It is Personal and It is Business: How Do We Make Business Cards Innovative Now
What people have come up with is amazing! Here is something to think about…
The task of designing a business card has always been to not only make the card look nice, but (as many of my teachers in graphic design mention) to make it creative as well. How can I get a small paper rectangle to be innovative? Well, this is the challenge.
Here are some of my ideas on designing business cards to be more creative:
- Get inspiration from place setting cards. If you have the time and the money or a small consumer market, this might be a good idea. The business cards can be handcrafted or fancier than a standard business card would express. For instance, a fancy paper and lace tied together by a small beautiful ribbon. See my example image below.
2. Use material. If you are an owner to a clothing store, perhaps you can take a rectangular piece of cotton and stitch on the information you want provided. It makes an obvious connection to your career. Make sure to stitch around the edges as well to secure it. I think this is more durable than typical business cards, because the paper can rip. They are also less flexible than material. Relatedly, Titan Marketing states about a similar project: “By using the client’s industry and business concept as inspiration, we were able to design a stunning business card that allowed the client to stand out when networking and meeting new connections” (Titan, 2015).
However, others believe keeping the standard business card, with a slight tweak. After Hours Creative Studio believes that Letter Press Cotton Business cards are the greatest for creative fields (After Hours). They mention how the paper is distinctive, the impression printing creates appealing depth and will ultimately last (After Hours). Unfortunately, this may be still too basic in my opinion.
Alternatively, Titan Web Marketing believes keeping the standard paper business card, while modifying some of the design features, like font or color (Titan, 2015). Titan Web Marketing also mentions how certain changes, from adding a symbol to including unconventional content like a “call to action” may positively impact a previously unoriginal business card (Titan, 2015). Interestingly, they also mention an example of an inventive business card, similar to my material card idea. They exemplify that a gardener who, instead of having a paper business card, could give out packets of seeds with his business information on it (Titan, 2015).
More impressive, Leach (2015) explains how a program by the company Tailor Brands works with the user to create a branding package (Leach, 2015). Leach (2015) mentions that with each step the program will learn what the user likes and give the user more, detailed options that cater to the user’s taste based on what he or she decides, with the end result being the perfect design for that user (Leach, 2015). This is very impressive!
Although I believe these suggestions give great advice, I still wanted to see what designers could create. I thought, “Wouldn’t it be amazing if one day business cards could be virtual?” After some research, and to my surprise, I find that it already exists! What I once thought was a crazy idea, one that I’d have to wait awhile for, is happening now.
April Semogan’s article answers our question of how to make business cards innovative now. In her article, Semogan (2015) discusses the advantages and disadvantages of digital business cards — no paper involved (Semogan, 2015)! Specifically, she discusses that business cards shared via apps or the cloud can be easy, efficient and cheap (Semogan, 2015). For instance, she mentions that printing expenses would be no more and that updating information would be instantaneous compared to having to reprint cards (Semogan, 2015). I could see myself using this, as I think it shows that a person is modern and updated on the latest technology. However, will designers be designing these digital business cards or will the clients become the designers? Is there even a space to be creative and design it the way the person wants in this new product? I’m interested to find out.
All in all, the famous saying, “it’s not personal, it’s just business” doesn’t apply here, because, as Titan Web Marketing mentions, business cards are about the person and that person should be remembered (Titan, 2015). Webemia ( 2015) also states, “What you should expect it [business card] to do is present a professional image people will remember. A business card can make or break a client’s first impression of your company” (Webemia, 2015).
What do you think of the ideas mentioned? Do you have any innovative ideas for business cards?
References for Information Sources
After Hours Creative Studio. (September 14). Letterpress Cotton Business Cards-Durable and Beautiful Business Card Designs for Creative People. Medium. Retrieved from https://medium.com/@afterhourscreativestudio/letterpress-cotton-business-cards-durable-and-beautiful-business-card-designs-for-creative-people-e3f885ed8352#.kz3px8tog
Leach, J. (2015, January 27). Logo, Letterpress, & Business Card Design: Can artificial intelligence & 20 mins really produce a great logo and branding package? Find out. Medium. Retrieved from https://medium.com/capyi-connect/branding-on-a-budget-81530ecdadca#.w6go575px
Semogan, A.R. (2015 March 26). Are Digital Business Cards Totally Taking Over Conventional Business Cards this 2015? Medium. Retrieved from https://medium.com/@aprilsemogan19/are-digital-business-cards-totally-taking-over-conventional-business-cards-this-2015-96d54f7060c4#.a6r68d298
Titan Web Marketing (2015, September 24). Redesign Your Boring Business Car and Never Be Forgotten. Medium. Retrieved from https://medium.com/titan-we-make-stuff/redesign-your-boring-business-card-and-never-be-forgotten-fd58c1ab65b5#.wmcirxqyz
Webemia. (2015, October 11). Business Card Design. Medium. Retrieved from https://medium.com/@webemiala/business-card-design-c066de0f8acd#.qge69aohn
References for Media
Photos were created by the author. (“It Is Personal and It Is Business: How Do We Make Business Cards Innovative Now — What people have come up with is amazing! Here is something to think about…” image & “Drawing of Handcrafted Business Card Design” image)