If You Want to Be Creative, Don’t Be Data Driven
Bill Pardi

Hey Bill, super interesting read. I’m a UX Researcher and Designer and part of me agrees and part of me wanted to yell “WHAT? No way!” When you’re talking about information being taken as ideas, is that why synthesis is important? I feel like this step is often missed. Rather than reacting to 1 piece of data, we should look at the big picture, what’s missing, and where we can go in and explore, test, etc. Understand why the data we have is meaningful, what questions they pose, and how we can take that and be inspired by it (as opposed to reacting to it), then we can anticipate and solve problems. I’m not sure how I feel about the information is not reality, I agree there are pieces that are missing, but discovering some of the sentence can help direct where to go next. (Maybe that’s what you meant and I’m not reading it the same way.)

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