I told ChatGPT to write an article about Netflix dropping its prices in Indonesia

Aulia Masna
3 min readFeb 22, 2023

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This is one of two articles I put together on the same subject to see how AI compares to my own writing. The other article that I wrote myself is here. The piece below is entirely by ChatGPT.

Netflix is one of the most popular streaming services worldwide, with a presence in over 190 countries. Despite its widespread success, the company has recently experienced some challenges as they face fierce competition from other streaming services. In response, Netflix has made a surprising move by dropping its prices in Indonesia. In this article, we will explore the reasons behind this decision and discuss whether or not it is a good thing for both Netflix and Indonesian viewers.

The decision to lower the prices of Netflix plans in Indonesia is likely driven by the intense competition in the streaming market in the country. Indonesia has a rapidly growing digital economy, with a large population of over 270 million people, and is one of the fastest-growing markets in Southeast Asia. This has attracted many streaming services to the market, such as Disney+, Viu, and Hooq, which are all vying for a slice of the pie. By reducing the price of their plans, Netflix is making itself more attractive to potential customers and hoping to gain a competitive edge in the market.

Another reason why Netflix may have reduced its prices in Indonesia is to increase its market share in the country. The streaming giant has been steadily growing its subscriber base in Indonesia, but it still faces some challenges due to the relatively low purchasing power of the average Indonesian. By reducing prices, Netflix is making its service more affordable and accessible to a wider audience. This may help them increase their penetration in the market and make up for the lower prices through higher subscriber numbers.

On the surface, lowering prices may seem like a good thing for Indonesian viewers, who will now be able to access Netflix at a more affordable price point. However, there are some potential downsides to this decision. For one, the reduced prices may come at the expense of the quality of the service. Netflix may cut costs in other areas, such as content or customer service, to maintain profitability despite the lower prices. This could result in a lower-quality experience for Indonesian viewers.

Another concern is that the lower prices may create a race to the bottom among streaming services in the market. If all streaming services begin to lower their prices to compete with Netflix, it could result in a pricing war that may not be sustainable in the long run. This could lead to a decline in the quality of the service and the content offered by streaming services in Indonesia, which may ultimately hurt the market and the viewers.

Furthermore, while the move to reduce prices may attract new customers, it may not necessarily lead to long-term profitability for Netflix. If the company is unable to maintain a healthy profit margin, it may not be able to continue investing in high-quality content and other aspects of the service that have made it so popular in the first place. In the long run, this could result in a decline in the quality of the service and the content offered by Netflix.

In conclusion, while the move by Netflix to reduce its prices in Indonesia may seem like a positive development for Indonesian viewers, there are potential downsides to this decision. The company is likely trying to gain a competitive edge in the market and increase its market share, but it remains to be seen whether this move will result in long-term profitability for the company. Ultimately, it will be up to Netflix to strike a balance between affordability and quality to maintain its position as a leading streaming service in the Indonesian market.

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Aulia Masna

I used to write about tech and startups in Southeast Asia.